Rebrand:
Second Cup

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06

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Rebrand:
Second Cup

DESIGN

The new brand suggests a connection between the coffee beans and environment that provokes a sense of an environmentally friendly company.

youthful and casual:
the roundness of the font makes it clear and clean and promotes liveliness in the environment

friendly:
the clean letters promote a comfortable environment that you can freely communicate within

urban:
coffee shops are an essential aspect of urban living

LAST

06

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