The original Appleton Estates Signature Blend rum bottle has a bag-like appearance and imagery that makes the rum seem cheap and undesirable. However, this rum deserves better.
This label design is a nod to the fact that it is an imported rum. Referencing importation labels; it features clean lines and type with pops of colour and all the information you need is clearly visible without looking too hard.
The colors speak to the fact that it's a Jamaicain rum, keeping the colours more on the yellow and white side, however, to not mistake the bottle with an apple-flavoured blend.